The connection between the music genre and the visual genre of music video are weak; when you listen to a new track, you may know the genre of the music, but seldom do you know how the moving image will be realised.
There are three pure forms of visual tradition in music video: performance video, narrative video, and art video.
Performance Video
If a music video contains mostly filmed performance then it is a performance video. A performance video is a video that shows the vocalist in one or more setting. Common places to perform are the recording studio and the rehearsal room. But the performance can take place anywhere, from the bath to outer space. Walking down the street is another performance cliche, which is common in rap music videos.
The performance can be of three types:
Concert performance
Dance performance
Instrumental performance.
Almost every music vide includes song performance. Some videos combine song and dance performances. Michael Jackson's videos often combine dance performances. Instrumental performance is not as popular, but it does occur. Concert performance on stage, with and audience, is however common and has its' own catergory. The concert video, is often used by rock groups.
Narrative Video
If a music video is understood as a short silent movie to a musical background, it is a narrative video. A narrative video contains a visual story that is easy to follow. A pure narrative video contains no lip synching.
Art Video
If a music video contains no understandable visual narrative and contains no lip-sync then it is a pure art video. The main difference between a music art video and a contempary artistic video is the music.
Monday 18 January 2010
History of the Music Video
A music video is a short film or video, usually about three to four minutes long, which accompanies a song or a piece of music. The term 'Music Video' first came into popular usage in the early 1980's, however the first ''Video'' Music video to be created was 'The Bohemian Rhapsody' by Queen [1]. The idea started when the actual song was too complex to be performed live on the music show, 'Top of the Pops'. This then gave other artist the idea of making music videos instead of performing live [2].
Music videos in the 1980's were made just for the purpose of the artists not having to perform live, however now we have the new technology to create better music videos, these artists are using there videos for a much wider purpose, for example if an audience doesnt like the song they might prefer the music video instead; or to show off other talents they have, like acting and dancing.
Television programmes such as Top of the Pops, are where live bands are played. Top of the Pops, also known as TOTP, was a british music chart video programme produced by the BBC. It rean for 42 years and meanwhile new music videos were being produced whilst this programme showed live bands. After a while people started to get bored of watching live bands as they were not as entertaining as music videos.
After Top of the Pops, came MTV. MTV is a cable television network and was originally produced to play music videos. To the current day, although it still shows a limited ammount of music videos, it mainly broadcasts a variety of reality television shows, which targets teenagers and young adults. Examples of these television shows are; My Super Sweet Sixteen; MTV Cribs and Runs House [3].
Through time, technology has changed and so has the music industry. In earlier stages of music, there was always live music, performed on stage, with true, genuine voices. Now, however, music is generally known for the music being accompanied by a music video, and their voices are being modified to sound better. As we can see, old bands/artists were always there for their voices, never there just for their looks. In modern days, some bands/artists are only there for visual purposes.
Not only televsion is used to show music videos. Now, we have the internet websites where we can view music videos, such as 'Youtube'; or there are other websites which we can download music videos from such as 'Limewire' or 'uToreent'. Technology has changed so much through history, affecting the music industry and is still changing.
[1] Everything2.com/title/bohemian+rhapsody
[2] Songfacts.com
[3] Wikipedia.com
Music videos in the 1980's were made just for the purpose of the artists not having to perform live, however now we have the new technology to create better music videos, these artists are using there videos for a much wider purpose, for example if an audience doesnt like the song they might prefer the music video instead; or to show off other talents they have, like acting and dancing.
Television programmes such as Top of the Pops, are where live bands are played. Top of the Pops, also known as TOTP, was a british music chart video programme produced by the BBC. It rean for 42 years and meanwhile new music videos were being produced whilst this programme showed live bands. After a while people started to get bored of watching live bands as they were not as entertaining as music videos.
After Top of the Pops, came MTV. MTV is a cable television network and was originally produced to play music videos. To the current day, although it still shows a limited ammount of music videos, it mainly broadcasts a variety of reality television shows, which targets teenagers and young adults. Examples of these television shows are; My Super Sweet Sixteen; MTV Cribs and Runs House [3].
Through time, technology has changed and so has the music industry. In earlier stages of music, there was always live music, performed on stage, with true, genuine voices. Now, however, music is generally known for the music being accompanied by a music video, and their voices are being modified to sound better. As we can see, old bands/artists were always there for their voices, never there just for their looks. In modern days, some bands/artists are only there for visual purposes.
Not only televsion is used to show music videos. Now, we have the internet websites where we can view music videos, such as 'Youtube'; or there are other websites which we can download music videos from such as 'Limewire' or 'uToreent'. Technology has changed so much through history, affecting the music industry and is still changing.
[1] Everything2.com/title/bohemian+rhapsody
[2] Songfacts.com
[3] Wikipedia.com
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